Kutoa Project: Fresh kit, even better cause
INDIANAPOLIS and NAIROBI, Kenya — The Kutoa Project, a nonprofit based in Nairobi, has a purpose that’s easy to get behind. And now you can support it while rocking a fresh, limited-edition kit in the process.
The Kutoa Project has partnered with apparel outfitter Icarus to manufacture a fly new jersey that’s now available for purchase online, the organization announced Wednesday. The end product is a boisterous green, black and white shirt that’s certainly not lacking in imagination nor style.
For the past few years, Indy Saints FC general manager Jason Brown and his wife, Shae, have alternated living between Indiana and Kenya. Together, they established the Kutoa Project in Nairobi to help local kids and young adults overcome trauma.
The Kutoa Project’s mission could best be summarized with three Fs: fostering, faith and — of course — football. The organization “equip(s) Kenyan youth who have been affected by violence, abuse, homelessness, trafficking, diseases, or loss by providing therapeutic social services in a safe, Christ-centered environment,” as its website describes.
One of the organization’s initiatives involves a considerable dose of soccer. Kenyan kids and young adults alike participate in leagues and clinics put on by the Kutoa Project.
“It takes about $5,000-$7,000 to run the program here as we’re growing it a piece at a time,” Brown said. “We’ve had over 300 players in our leagues, attendance of about 3,000-4,000 per season, offer a free youth clinic every other month with 100-250 kids and volunteer coaches.”
Only 100 of the limited-edition Kutoa Project kits were pressed, so grab them while they last at kutoaproject.bigcartel.com. Here’s a look:
Revenue from sales of the jersey will directly fund young footballers’ participation in the Kutoa Project’s leagues and clinics. Consumers can get their hands on the jersey for $60 plus shipping in sizes ranging from small to extra large.
“The proceeds will fund a player’s fees for an entire year,” Brown explained.
The jersey’s product description adds:
“For every jersey purchased you will be providing one year of participation for youth in our community soccer programs in Nairobi, Kenya. In 2018, we reached over 250 young adults in our community soccer leagues and over 500-plus children in our soccer clinics.”
Get fresh, help Kenyan youths connect with the beautiful game and support an organization dedicated to bettering the lives of young Kenyans affected by trauma — all in one. By purchasing the Kutoa Project kit designed by Icarus, you’ll be doing just that.
Follow Kevin on Twitter: @KJboxing.
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